Long ago I decided I was not going to flaunt corporate brands on my clothing if I could avoid it.
I don’t care how comfy it is, I’m not going to wear TOMMY HILLFIGER across my body.
Making the brand a visible part of a piece of clothing design turns it into an athletic jersey.
It is saying, "I'm on this team.”
But, even if I’m in alignment with their, “JUST DO IT,” vibe, I don’t want to be on “Team Nike.”
I’d rather not confuse my identity with their marketing efforts (or their corporate policies, environmental impact, etc.)
(**NOTE: There are some brands that I *would* want to be on their team. Like, Dr. Bronners & Patagonia.)
Thankfully, we live in an era where we can have high-quality, print on-demand, customizable things. So, why not say what you want to say - without any allegiance to a corporation?
That’s why I started designing shirts with the Hug Nation lessons and phrases that helped me most.
It costs a few bucks more, but it’s priceless.
Wearing a Hug Nation shirt makes every walk around the block an artistic statement - instead of a marketing campaign. It creates ripples.
It’s also a beacon for like-minded people. A conversation starter. It’s a way to silently ask, “Are you a fellow Love Ambassador?”
Check out my shirts and see if there are any messages you’d like to spread. Or go to printful.com (or any number of custom printing companies) and make your own!
Wear whatever you want. I’m on your team.
Love,
Halcyon
This is my new favorite... maybe I'll get 5 and make it my daily uniform.